Entrepreneurship and Marketing

Task 1

 Assuming you work as a Junior Consultant with PKF Hotelexperts. You should select two organisations of your choice within hospitality, travel, tourism, sports, leisure, recreational industry that you are familiar with or the place where you are working or have worked if it is within the travel and tourism sector. In order to achieve this task, you should use these two organisations to compare different management styles.

 (1.1), discuss leadership characteristics within the two organisations

 (1.2), evaluate communication processes in the selected businesses.

 (1.3), analyse organisational culture and change in selected businesses

 (1.4). You are required to carry out additional research by using supportive materials like books, websites, etc. to support your answer. Your report should address AC 1.1, AC 1.2, AC 1.3 and AC 1.4. Your answer must reflect your chosen organisations and relevant examples used. Learners can use key senior executives and managers and their management styles in the selected organisations to be able to compare the management styles used and the leadership characteristics within the selected organisations.

 1.1 Compare different management styles

 1.2 Discuss leadership characteristics 

1.3 Evaluate communication processes in selected businesses 

1.4 Analyse organisational culture and change in selected businesses 

Task 2 

You are working as an Assistant Manager of Clayton Crown Hotel London a brand of Dalata Hotel Group and you are required to review your own potential as a prospective manager and produce a reflective report. You should assess your own management skills performance (2.1), analyse personal strengths, weaknesses, opportunities and threats (2.2), set and prioritise objectives and targets to develop your own potential as a prospective manager (2.3). Your reflective report should address AC2.1, AC2.2, and AC2.3

Answers without application to the learner or appropriate examples will be referred. 

LO2 Be able to review own potential as a prospective manager 

2.1 Assess own management skills performance 

2.2 Analyse personal strengths, weaknesses, opportunities and threats 

2.3 Set and prioritise objectives and targets to develop own potential 

Task 3 

Assuming that you are working for Frankie & Benny’s restaurant a brand of The Restaurant Group Plc and you are to lead a new restaurant in Stratford, London. You are required to show how you will lead and motivate a team to achieve an agreed goal or objective at Frankie & Benny’s (3.1) and justify managerial decisions made to support achievement of agreed goal or objective and recommendations for improvements of the new restaurant (3.2). Learners are expected to write a report using supportive materials like books, websites, etc., and give a feedback on the findings on AC3.1, and AC3.2.

 You can also use an organisation where you are familiar within the travel and tourism sector. 

3.1 Lead and motivate a team to achieve an agreed goal or objective 

3.2 Justify managerial decisions made to support achievement of agreed goal or objective and recommendations for improvements. 

Task 4

In this task, learners are required to produce a reflective report and career development plan for employment within a business and services context. You are expected to be able to explain how your own managerial and personal skills will support your career development in a business within hospitality, travel, tourism, sports, leisure, recreational industries

 (4.1), and review career and personal development needs, current performance and future needs to produce development plan (4.2). You will need to carry out additional research to support your report by using supportive materials like books, websites, etc., and address AC 4.1, and AC 4.2. Answers without application to the learner or appropriate examples will be referred

LO4 Be able to create a career development plan for employment within a business and services context 

4.1 Explain how own managerial and personal skills will support career development 

4.2 Review career and personal development needs, current performance and future needs to produce development plan.