In this assessment, you will be required to carry out a strategic analysis of a business in a designated industry sector. You will produce a focused strategic analysis of an identified and critical aspect of the internal environment. You are required to identify the core competencies of the company assigned and identify how they have contributed to the success of the organisation. You need to do analysis to identify the key industry developments and their impact. You need to produce a report on whether or not the current strategy of the company will remain appropriate in view of the changes in the industry and the success of the current strategy. Your report must make use of reliable evidence and appropriately selected methods of evaluation. You are also required to identify the strategic position and value proposition of the company. Your recommendations (meaning whether or not the company should continue with its current strategy) should be based on:
Strategic analysis of an identified and critical aspect of the internal environment.
Evidence from a range of sources about the industry and about whether the company’s existing strategy is successful.
Use appropriate criteria to assess whether the current strategy will remain relevant as the industry changes
Whether a change of strategy will be possible or desirable
What do I need to do to pass? (Threshold Expectations from UIF)
• Deliver a report to produce an analysis that identifies a range of strategic issues facing a company.
• Provide a discussion of company’s strategies and make recommendations about the strategic options available to the business.
• Produce a Personal development plan identifying your future career path. It should involve reflection, habits, goals, value and purpose
How do I produce high quality work that merits a good grade?
We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the
Assignment Brief and bring it to the session with you.
A clear overview of the case with key issues identified and linking them with the decision areas.
Thorough grasp of the key concepts evidenced by using a variety of resources and making conjectures
Answering all the questions through demonstrating creative solutions and recommendations
Consistency and structure in discussion with logical flow correlating with real life examples
How does assignment relate to what we are doing in scheduled sessions?
The aims of the unit are to promote understanding of the importance of the role of strategy in organisational success. It aims to
develop your understanding of the importance of choice in the design of effective strategy through which it is possible to
create a unique value proposition and to enable firms to avoid direct win-lose competition.
To achieve this, you will be enabled to develop your ability to work through complex issues to identify both current and future
trends and to assess their potential impacts on both the industry and the business. You will also be enabled to make a careful
selection of the appropriate tools, frameworks, and concepts of strategy to assess the appropriateness of strategies and by
doing so develop a range of realistic and practical strategies for businesses.
The unit focuses primarily on competitive strategy and therefore you will concentrate on these key themes:
Strategy as choice
Identifying trends and their potential impact on the business
Understanding the importance of resources and capabilities in the implementation of strategy
Strategy design
Evaluating strategy
