Section 1. Executive Summary
Section 2. Introduction
Section 3. Situation Analysis
- Company profile (current growth strategy, overview of resources and capabilities)
- Evaluation of the industry and the market (UK)
- Competitive landscape (UK)
Section 4. Market entry options
Evaluate 3 potential entry options. These options are required to be very specific (i.e.: specific location, name of potential partner or organisation in the UK, specific brand(s) to take to the UK etc.)
- Scope of management commitment
- Scope of capital commitment
- Scope of potential profits
- Scope of input costs
- Scope of control
- Scope of risk
Section 5. Risk Identification
Note: Strategic Risks are risks that affect or are created by an organisation’s business strategy and strategic objectives.
Section 6. Risk Assessment
- Assessment Criteria
- Impact scale
- Likelihood scale
- Risk and opportunity map
- Risk assessment
- Risk interaction
- Risk prioritising
Section 7. Risk response – Mitigating the risks associated with the selected entry strategy
Take into account the risk prioritising
Section 8. Conclusion
Section 9. References
Section 10. Appendix