MN7404 Marketing management assignment

All material is thoroughly and correctly referenced.
• Citations are given in the Harvard format, unless specifically specified otherwise in the assignment brief.
• Direct quotations from sources are referenced with page numbers.
• Appropriate use has been made of tables, diagrams, graphs and pictures.
• The use of formatting (line spacing, font, justified margins etc) is consistent throughout.
• The text is clear and readable, without typographic errors and spelling mistakes.
• The assignment is within the maximum word length.
• The reference list contains only the works cited in the assignment, is presented in author alphabetical order and
is complete, accurate, and consistently formatted.
Understanding and Use of Theory
• Evidence of wider reading i.e. not relying on a textbook or
single text source, but engaging with specialist texts,
journal articles and reports.
• Demonstrates an understanding and awareness of a range of theoretical positions.
• The ability to place a particular text’s argument within a range of positions evident in the literature and to
recognise its strengths and limitations as an explanatory framework.
• Evidence of active engagement with theory and/or technique is apparent throughout the assignment.

Quality of Analysis

• The assignment demonstrates an ability to understand different perspectives i.e. the student can evaluate
different options, engage critically with theory and practice and can justify their analysis above other available
solutions or viewpoints.
• The analysis results from the use of judgement and discernment in selecting theory and applying it to the
situation or problem.
• The selection of techniques and viewpoints are justified by the problem or issue outlined. Reflection and observation are integrated in the analysis in an appropriate way i.e. a supported argument illustrated
with observation rather than a statement of opinion. Structure and Argument

• An essay assignment will normally include an introduction, several sub-titled sections in the main body, a conclusion and a reference list. Alternative formats may be specified by the assignment brief and, if so, have been used.
• A coherent argument is evident, which clearly links the different elements of the assignment together and leads
the reader through to a justifiable conclusion.
• The argument is logically constructed with each section building on the insights of preceding sections.
• Theory is integrated into the analytical and/or practical elements of the assignment where appropriate.
• Meaning is not obscured by poor grammar, paragraph or sentence construction.

Conclusion

• The conclusion relates questions posed, adequacy of the theory, empirical issues explored and reflect on the
student’s approach to the work.
• The conclusions refer to the argument presented to that point and do not introduce new ideas or arguments.
• The conclusion demonstrates the ability of the student to justify their theoretical and analytical approach.
• Conclusions drawn follow, and are justified by, the analysis in the main body of the assignment. Where required,
practical recommendations are feasible and follow on from the conclusions, addressing the issues identified.