Assessment 3: Brand Audit Evaluation Report – 40%
DUE: Sunday 13 Nov @ 11.59pm via Turnitin
Written Report (2000 Words)
Your final brand audit report builds on the Product Report submitted in Part 1 and should include the following:
- Owner & History of the brand
- Products/Services offered under this brand (from Product Marketing Report)
- Positioning of the brand (from Product Marketing Report)
- Marketing Communications – How does the brand talk to its customers?
o Brand Elements (names, URLs, logos, symbols, characters, slogans, jingles, packaging)
o Website – Social Media
o Advertising - Distribution (where is the brand available?)
- Competitors (include market share and other relevant facts and figures)
- SWOT analysis; clearly identify key marketing challenges
- Conclusion and Recommendations (addressing the identified key marketing challenges).
