Internal and External Stakeholder Analysis
This assessments addresses the following Subject Learning
Outcomes:
c) Analyse and synthesise the fundamentals of business inthe contemporary environment.
d) Construct and Justify a professional value proposition as a business practitioner
Context:
Business stakeholder analysis is a technique for identifying stakeholders and analysing their roles. The aim of the analysis is to map out the stakeholders’ level of influence and degree of interest with regards to the business. Stakeholder analysis can also be used to assess the relationships between
different stakeholders and the issues they care about most.
Internal stakeholders are individuals or groups who are directly involved in the business, such as owners, board members, managers, employees, and investors. External stakeholders are indirectly
influenced by the business activities, like customers, suppliers, competitors, society and government.
By understanding both perspectives, the business can engage and enhance communication with relevant stakeholders, reduce or prevent risks, identify business opportunities, improve internal
stakeholders’ commitment in the business and the reputation of the business amongst external stakeholders.
Instructions:
In this assessment, you will examine a business in an industry that you have either previously worked in or would like to in the future. Leading up to the assessment submission, you must participate in the Assessment 2 weekly discussions in the Discussion Forums on Blackboard. You will
locate this discussion forum in the Assessment Area of blackboard. Weekly contributions are required in Modules 2-4.
Presenting a business example and contributing to the discussion forum, you will:
identify and analyse functional areas in the business
identify and analyse the internal and external stakeholders
compare two industries with each other
create a stakeholder matrix
discuss chosen stakeholders and industries in the context of relevant theories and
frameworks
