Basic argument outlining advantages and disadvantages of integration and responsiveness. Adequate appreciation of the existing literature. Basic examples explaining how the concept can/cannot explain the historical expansion and urrent position of chosen firm (within a business sector/industry). C
Sophisticated and convincing arguments demonstrating in-depth understanding of the integration and responsiveness and critically evaluating the advantages and disadvantages. Extensive demonstration of the use of
current literature with emphasis on journal articles. Innovative and convincing examples explaining how the concept can/cannot explain the historical expansion and current position of the chosen firm (within a business sector/industry) with convincing arguments that explain the extent to which your chosen firm has integrated or adapted its operations across its international markets.
Assessment Criteria (% weight) Grade
Identify the basic facts about integration and responsiveness and current
position of your chosen firm
Demonstrate an excellent understanding and unique insights into the integration
and responsiveness and current position of your chosen firm
Assessment Criteria (% weight) Grade
Referring to the example of your chosen firm and related industry, consider the
advantages and disadvantages of integration and responsiveness
Referring to the example of your chosen firm and industry, demonstrate an
excellent understanding and unique insights into the advantages and
disadvantages of integration and responsiveness
