THIS RESEARCH PROPOSAL IS DESIGNED TO GIVE THE KEY SECTIONS THAT HAVE TO BE COMPLETED FOR A SUCCESSFUL PROPOSAL.
TITLE OF THE RESEARCH PROPOSAL: How digital marketing strengthens the communication strategy of business organizations in the 21st century?
SECTION 1: THE RESEARCH TOPIC
1a What is your research topic about?
1b What is the issue/problem that your proposal addresses and why is it important to the reader?
1c Why is the topic of interest to you?
SECTION 2: RESEARCH AIMS, QUESTIONS AND OBJECTIVES
2a Research Aim(s) / Purpose
2b Research Questions/Sub Questions
2c Research Objectives
2d Key theories/Conceptual Models considered/used to address your topic
SECTION 3KEY LITERATURE (Increase the size of these sections if necessary)
3a Main themes (& supporting citations) being discussed on your Topic in the Literature
3b Main arguments (& supporting citations) where authors agree/disagree on your Topic
SECTION 4 METHODOLOGY
4a Alternative methodologies considered :
4b Actual Methodology that you plan to use
4c Justification for the Methodology that you plan to use
