Option 1 Either a. Evaluate the respective contributions of ‘agenda-setting’ and ‘social problems’ research to the ‘media effects’ tradition. or b. Evaluate the respective contributions of ‘cultivation analysis’ and ‘uses and gratification’s’ to the ‘media effects’ tradition. Advice for Students These options relate to Chapters 3, 6, 10 and 13 of Reader Four, Approaches to … Continue reading Media and Communications