Basis Tesco Sainsbury’s
Product It refers to the finished product of the
an organization which they want to sell in
the market. Tesco provide a variety of
a product which are clothing, electronics
and financial services. Their product
line is expanding to different market
and it also offers groceries delivery
service, it offers all variety of product
choice in its retail stores by which all
need of the customer is fulfilled.
Sainsbury’s is also a chain of
supermarket which provides
product over 30000 stores and
expand their product line in it’s
own-label goods to customers.
Price It refers to the final price of the
finished product which is increasing or
decreasing related to current market
realities, it is main marketing mix to
remain or survive in the market. Tesco
use cost advantage strategy which
mean provide low price product
without reducing the quality which
keep customers happy, by this strategy
they become the main supermarket
chain in Britain related to its
competitor Sainsbury’s, it also provides
club card system so that customer
collect point at purchase which is
covert into money at later stage.
Sainsbury’s use competitive
pricing strategy in UK as it
provide product at a lower price
with maintaining its quality,
their basic product and kids
product is available in low price
related to its competitor.
Place It refers where product or service is
sold, it is the location where the customer
Sainsbury’s also using the channel of
distribution for its supply chain
easily purchase the product, there are
different marketing methods in this are
telemarketing, direct selling and
through distributor. Tesco stores are
wide in the world. They use the channel of
distribution for products and provide
in online form also.
in regional and national centres,
they also open cafes in many of
its market to increase sales and
customer gathering.
Promotion It refers to the way through which
customer know your product and
service through advertising, sales
promotion, strategies and personal
selling. Tesco focus on its low price
which increase its brand image
through advertisement, sponsor events
related to charitable and also provide
additional discount and in grocery
the store they use “BUY ONE GET ONE
FREE” promotional strategy to
increase sales.
Sainsbury’s use sales promotion
technique for promotion of their
product by providing incentive and
also take part in CSR to build
their brand image. They also
promote their product their
celebrity endorsement.
Physical evidence It refers to the proof of the brand
which customer purchase is exist in
real life or not it is done by website
and logo. Social media existence,
brand,s name product. Tesco retail
shops is easily available and easily
navigate, they also provide attractive
offer to customer for trust this brand
and its website is also easy to operate.
Sainsbury’s is easily navigate
and has different retail design
according to needs of customer
and also provide excellent
quality baskets and shelves in
supermarket by which consumer
do shopping convenient.
Process It refers to the action used in
delivering the product mean payment
Sainsbury’s use different
the payment system in every detail
system, distribution and customer
relationship. Tesco is very good in
maintain billing services and also
provide educated staff so there is no
issues create to any customer.
outlet and supermarket they also
accept online transactions from
debit card and credit card and
solve all issues of the customer.
People It refers to the employees responsible
for selling the product to a customer
they are well trained, responsibility
related to their roles. Tesco main role
is to well train their employees and
salesperson, they use different types
of schemes for workers which are
“Save as you earn”, “Buy as you earn”
to earn loyalty.
Sainsbury’s also give proper
training to their employees
regarding their roles so the customer
feel comfortable or satisfied with
their services.
