Length: 1,500 words (+/- 10%)
Layout: Make a research
QUESTION: Students are required to prepare the first part of their Research Proposal. First, as the Marketing Manager of Singapore Airlines research on customers’ attitudes and perceptions towards Singapore Airlines (i.e.: their image of Singapore Airlines);
Initially, you must outline the Marketing Research Problem and associated Research Questions that you are hoping to answer with your research, as well as the objectives of your research. Both of these will, of course, depend on which of the above aspects you have chosen as your research focus.
Key considerations for this assignment may include:
