Task 1 requires a PPT only
- The word limit is 1500-2000 words although there is no penalty for increasing the word limit. The word limit includes speaker notes in the PPT
- No long sentences on the slides although description can be given inthe speaker notes
- The content should be put in the speaker notes
- The slides should be formatted well
- It should have references
Task 1
SLIDE 1
Introduction:
- Introduce yourself as an applicant for the position of a marketing manager in the chosen company
- Outline the purpose of the presentation
SLIDE 2
Define Marketing concept
What is marketing?
SLIDE 3
Explain Current and future trends of marketing
SLIDE 4
Give an overview of the different marketing processes.
SLIDE 5
Explain roles and responsibilities of marketing within the chosen organisation
SLIDE 6
Explain importance and value of marketing within the chosen organisation
SLIDE 7
Explain how marketing function influences and interrelates with the other functional units within an organisation
SLIDE 8
Emphasise on the importance of interrelationship within departments quoting examples of interrelationship within the chosen organisation.
SLIDE 9
Conclusion summarising the points discussed above
Task 2
PART A
Prepare a briefing paper comparing the marketing mix of both the companies
PART B
Introduce a goal or objective
Prepare a marketing plan to achieve the objective
