LEI451 Applied Events Management

Assessment Task

You are to research a special event and report on how it was planned. Focussing on the event organisation and risk management aspects.

Choose one special event to study. It is recommended that it is a local or regional event.
Do any necessary background research (e.g. Interviews, textbooks, articles, reports.)
Write a report on how the event was planned. Focussing on the event organisation and risk management aspects. Then evaluate, using diagrams if necessary, how the organisers planned the risk management of the event, making realistic recommendations to improve the planning process. Use the Pass criteria as a guide for your report headings.

Revision notes / further guidance

Perhaps base the report on an event at your Work Based Professional Studies unit placement?
Refer to event manuals, staff information packs, and health & safety documentation
Describe and evaluate (look up the meaning of this key word) the organisers’ aims and objectives by comparing them to the event’s outcomes. g. visitor numbers, customer satisfaction levels, legacy etc
Describe and evaluate the risk management functions. Recommendations need to be relevant to your findings and be realistic
Use a report format and style
Academic reports should also contain properly cited references (use the Harvard system) and a reference section. They can have appendices.
The report should be one and a half line spaced, using Arial font, size 12.
Quotations of more than 20 words should be indented and single line spaced. However, it is usually better to paraphrase and cite
Include your references, using the Harvard system in the text, plus a reference section at the end. g.

BOWDIN, G., I. M^CDONNELL, J. ALLEN, R. HARRIS AND W. O’TOOLE, (2010). Events Management. 3^rd Ed. Oxford: Butterworth Heinemann.

SHONE, A. AND B. PARRY, (2010). Successful Events. 3^rd Ed. Andover: Cengage.

SILVERS, J., (2008). Risk management for Meetings and Events. Oxford: Elsevier

TARLOW, P., (2002). Event Risk Management and Safety. New York: Wiley

TUM, J., P. NORTON, and J. NEVAN WRIGHT, (2006). Management of event operations. Oxford: Elsevier Butterworth-Heinemann

Assessment criteria

Low fail (F2 – F3):

The student has not presented the answer in a suitable format. There are errors and misconceptions. No evidence of any research.

Marginal fail (F1):

A weak attempt at presentation and analysis.

Third (D1 – D3):

A suitable report format, using appropriate language and tone. Only a partial grasp of concepts, based on a limited amount of research that is unable to develop or illustrate some of the following points:

the event concept, venue and theme
the event’s aims and (SMART) objectives
the organisational structure
the use of any planning tools
the Risk Management aspects of the event.

2ii (C1 –C3):

A good report format and tone, using appropriate technical language. Demonstrates some ability to evaluate logically and organise answers, using the points for a Pass plus some evidence of desk research to augment lecture notes

2i (B1 – B3):

An attractive report format and tone, with a wide use of appropriate technical language. Demonstrates the ability to argue logically and to give realistic recommendations. Shows a thorough grasp of concepts through the use of relevant examples, based on the points above. There is evidence of detailed desk research and wide appreciation of the subject.

1st class (A1 – A4):

An excellent report format and tone, with a wide use of appropriate technical language. A demonstration of outstanding evaluative ability, with the use of relevant examples based on the points above. There is evidence of extensive reading.