International Management Sample 1

Objective of the report:

The report is intended to accomplish the learning outcomes about the primary concepts of international management and the impact of culture on the management of international operations of an organization. The case study organization assumed for the research is the Hilton Group of Hotels.

.. which is a renowned chain of hotels with a prolific reputation in the global hospitality industry. The explanation of the factors which impact international management such as global factors and management challenges could also be accounted as one of the profound objectives of this report. The proposal would be directed towards the collection of data from the websites of the organizations using a specific methodology and illustration of data sources. Thereafter the report’s objective is to collate the findings from the data collection procedure to realize the data analysis procedure and present viable outcomes that can be integrated into the recommendations to improve the concerned research issue. The study is vital in the current scenario since it highlights the various international factors that influence the management process and efficiency of a large hospitality business undertaking. The business market has extended to a large extent due to globalization so this research activity’s objective is crucial for various parties like similar business undertakings, management students, researchers working on similar subjects, etc.

Methodology:

The methodology used in this specific report has been kept simple to understand the aspects that influence the performance of the hospitality business on the international scene. The group report proposal activity has to be associated with a specific methodology that would serve as a guideline for the completion of the project as well as an instruction for validating the findings of the report. The report utilizes the acquisition of secondary information as a viable methodology for addressing the notable issues about international management in the Hilton group of hotels(Adler-Nissen, 2014). As per Alexander, Walker &Naim, the methodology that could be profoundly associated with the feasible execution of the report is enhanced through the consideration of secondary information sources such as journals, research publications, and reviewed articles(Alexander, Walker &Naim, 2014). According to Singh & Gaur, the secondary information sources are accountable for providing deeper insights into the issue of international management alongside profound inferences the themes such as cultural diversity and its impact on international management, the impact of the global environment on international management, and the management barriers that influence international management(Singh & Gaur, 2013). The identification of the specific issues about international management concerning these three dimensions could be accounted as the report’s primary objective and the critical review of literature about culture, international environment, and management challenges faced by an organization is helpful for the determination of plausible recommendations that could improve the sustainable competitiveness of Hilton group of hotels in the international marketing environment(Ambos &Håkanson, 2014).

Since internationalization has become an inherent concern for business organizations in the contemporary market environment, it is imperative to consider the limitations and opportunities that can be observed in this context. The varying implications of culture, management factors, and global environmental factors are reflective of considerable impact on the performance of international management frameworks suggesting their emphasis in literature about international management(Bader & Berg, 2013). As per Søderberg, Krishna &Bjørn, a comprehensive evaluation of the varying dimensions of international management would help draw a framework for anticipating the trends in the context of international management in an organization(Søderberg, Krishna &Bjørn, 2013). The trends related to culture can be used to address specific issues such as cross-cultural management and maintaining a culturally diverse workforce. Apprehending the trends in the global environment such as the external environment analysis of the dimensions of politics, economy, society, culture, legal apparatus, and technology could be reflective of plausible insights to frame strategic approaches accordingly. Therefore the methodology for completing this report can help estimate the research issue from diverse perspectives(Berkenbosch, et al., 2013).

Data collection:

This is a crucial section of a research activity since based on the collected data, analysis can be conducted which will help in finding key issues faced by the hotel chain and accordingly, recommendations can be suggested to improve the performance of the chain in the international environment. The data collected for the report proposal was drawn from various sources of secondary information such as online journals, research publications, and reviewed articles. The references of Brown to articles depicting recent trends in international business management also reflect the comprehensiveness of the data collection to ensure the currency of the report. It is essential to consider the authenticity of the sources used for the report which can be validated by observing the credentials of authors and references associated with the journal publications(Brown, 2015). The utilization of the website of Hilton Group of Hotels provided authentic insights into the business reports of the organization depicting the internal competencies of the enterprise alongside the external factors that impinge on the performance of international operations of the group. The data collection from the official sources about the Hilton group of hotels is also reflective of profound references to the authenticity of the information and its validity for addressing the learning outcomes of the report(Tietze, 2013). The prominent data collected in the report would indicate the references to the impact of culture, the external global environment, and the management challenges on international management(Brown, 2015). Explicit illustration of the international management implications can be accounted for as data collected for the report which suggests the relations of international management to an explicit decision-making process in a multicultural environment. The intangible nature of elements influencing international management as well as the comprehensiveness of the domain of international management creates potential setbacks for the identification of particular themes that can be integrated with the resolution of the issue presented in the report(Frynas& Stephens, 2015).

Application of the data to identify the contemporary alignment of business trends concerning international management of culture, external environment, and management challenges is accountable for the efficiency of the methodology for the report. The data is implemented for the identification of the strategic alignment of the Hilton Group of hotels with the varying international market scenarios with references to the data obtained from research work executed earlier in this field (Witt, Brooke & Buckley, 2013). The data collection was also accompanied by plausible inferences suggesting the identification of profound gaps in the existing literature as well as possible routes to address the shortcomings (Gooderham, Gooderham & Grøgaard, 2013).

As per Huang, Yen & Liu, culture is a subjective entity that could be attributed to the acquisition of knowledge by people especially through the interpretation of experiences and information on the generation of social behavior. The acquired nature of culture could be held responsible for guiding people towards interaction and communication with other society members and constituents. Adjustment of cultural frameworks is a formidable setback in international management as perceived from the responses of the majority of literature sources (Huang, Yen & Liu, 2014).

Since there is no absolute definition of culture, it is ambiguous to interpret the effect that can be obtained from cultural diversity on the international management of business entities. The concerns for the external environment characterized by market forces and political, economic, social, and technological factors for international management in the hospitality industry also served as viable data for the evaluation of another theme of the report. The management of Hilton must face internal friction while coping with international management primarily indicating direction towards the opposition to change management strategies and lack of internal competencies. Therefore managerial issues could also lead to profound pitfalls for the Hilton Group of Hotels (Jack, et al., 2013).

Data analysis:

The representation of the data obtained from the collection process as considerable inputs for the report leads to the implicative requirements for a comprehensive data analysis procedure. The use of a deductive approach for data analysis provides flexible opportunities to realize the report’s objectives. The deductive approach is based on forming experiential assumptions that relate to the issue identified for the organization. In this case, the data about the international management of the Hilton Group of Hotels has been collated with the research publications about three profound themes identified for the report. The implications of diversity in the workforce can be a foremost challenge for the Hilton Group of Hotels in its international management (Kaynak& Darling, 2013).

Cultural diversity has to be addressed from internal as well as external contexts in which the differences of age, religion, sexual orientation, ethnicity, and language can be observed without any disturbance in the community. The necessity for international management or international relations management is largely reflective of the impact rendered by culture and governance frameworks in the organization. The data analysis reflects critically on sources of literature to provide an interpretation of the key issues that proliferate due to cultural mismatch in the case of international management (Kough, Paris & Butler IV, 2013). Communication is the foremost requirement for sustainable operations of Hilton Group in the hospitality industry since it is reliant on access to a diversified supply chain and customer bases.

The presence of Hilton in the hospitality sector is reflective of the essential requirement to address communication in an earnest instant to refrain from the costs incurred due to communication discrepancies. Lack of communication can be a notable addition to the issues affecting the strategic management of international business that reflects on the long-term impacts on brand identity. International management is also reliant on the execution of an international strategy that would be characterized by the integration of inferences drawn from the analysis of economic, technological, legal, cultural, and political dimensions. International management can therefore be considered from two distinct aspects such as strategic and cross-cultural points of view (Nebus & Chai, 2014). The strategic point of view relies on the acquisition of a wider strategic perspective of the issue while the cross-cultural management is related to the creation of promising international structures facilitating efficient location of value-added activities in the supply chain and the management of international partners and associates (Schmeisser, 2013).

As per Siedlok & Hibbert, transnational corporations are gradually increasing in number and hence apprehension of the management-related pitfalls is an essential requirement to validate the feasible execution of strategic plans. Hilton Hotel has to apprehend a reasonable balance between strategic management and cross-cultural management to draw legitimate inferences for the promotion of international management competencies (Siedlok & Hibbert, 2014).

Findings

From the analysis, it has been found that most scholars have explored that the strategic approach made by the management is being integrated largely with the HR functioning concerning the strategic planning and the operations that are carried out in the business. It is understood that the human resource strategic management has to be involved particularly in situations when there is an interaction between the customer and the employee which occurs frequently. In the Hilton group of hotels, the strategic management has to be aligned and integrated with the business strategies of the organization to reduce the pitfalls. Apart from this, from the analysis, it is found that the strategies of HR management have to be involved in environmental scanning to achieve the goals and objectives of the organization (Nankervis, Compton, & Baird, 2005; Schuler & Jackson, 1999). Making the approach strategic in HR management will require the HR managers who will be responsible for the changes that are taking place in the Hilton Hotels business environment (Devanna, Fombrun, & Tichy, 1981). It has been found by Wilton (2006) that hotels in urban areas will adopt the best practices of HR management when compared with those of small hotels. The same strategy is being followed by Hilton Hotels as it is one of the top hotels.

From the study, it is evaluated that the best practices of HR refer to the practice systems of HR which are recommended by the scholars of SHRM (Hoque, 2000; Nankervis, 1995). The Hilton Hotels being in the urban area are facing the problem of shortage in labor as there is an availability of more alternative solutions for employment outside the company (Wilton, 2006). It is indicated by these findings that the strategic plans have to be established in such a way that they approach the relations of an employee with no cultural diversity in the market. It is very important since the resources of the firm are valuable when opportunities are exploited and threats are neutralized (Barney, 1995, p. 52). For developing the competitive advantage of the organization the strategic plans have to be made by focussing on the strategic management of the hotels (Barber, Huselid, & Becket, 1999; Becker & Huselid, 1999). In terms of strategic planning and the business plan of the firm, it says that the HR manager has to play a vital role in their development (Artis, Becker, & Huselid, 1999).In the internal environment of the Hilton Hotels, effective communication between the managers and the subordinates has to be maintained and the information has to be shared appropriately so that it will encourage them to get involved in the formation of strategy and its implementation (Barber et al., 1999; Becker & Huselid, 1999). As a result, the strategic management of resources management will require the integration of the practice of HR and having the discussion of these practices on the whole rather than just focusing on the individual functions of HR. Through this practice, they complement each other and will be independent, and the integration of the practices of HR in the organizational system will lead to a competitive advantage due to its unique nature, complexity, and specificity.

The findings section is one of the most vital sections of the research activity since it includes the crux of the particular report on the international management scenario of the Hilton Group of Hotels. The detection of key areas that need attention will help the management of the hotel chain to improve the strategic model so that it can target a wider set of audience and enhance its performance in the competitive external environment.

Conclusion

The main objective of preparing the report on the international management of the Hilton Group of Hotels was to understand the various issues relating to the management process of the hospitality chain. The use of secondary data has been crucial for the report study since the referred journals, research publications, etc provide deeper insight into several subjects that can be improved and improvised by the management team. Several areas like the influence of global environmental factors, management barriers, the impact of cultural diversity, etc have been identified which can be worked upon to make the management process more efficient and effective.

Since today globalization is the reality of modern times, this specific aspect has been taken into consideration and its impact on the overall performance of the Hilton Group of Hotels has been assessed. Its ability to grasp the various opportunities that come in its path in the external environment is crucial for the hospitality business. The regular monitoring of the various external elements including economy, culture, politics, society, legal constraints, technology, etc is vital for effective management in the international scenario since the proper analysis of these elements will help the management to devise an effective strategic model which will help it to perform sustainably in the economy. The data analysis reflects that cultural diversity is a vital aspect that needs to be looked upon and diversity in age, gender, and ethnicity is crucial for the hotel chain. The business undertaking also needs to enhance its communication model since it is a crucial network that helps the business to access a diversified supply chain and target customer bases. It needs to focus on these aspects since they pose a challenging situation for the Hilton Group of Hotels in its international management.

References

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