Marketing Strategy and Plan Assignment

HI6006 – Second Tutorial Submission Specifications

Purpose:
The purpose of the Tutorial Submission is to ensure that students have familiarised themselves with the Competitive Strategy lectures of weeks 7-11 and are able to apply the strategy models to the cases discussed in Tutorials of week 7,8,9,10,11. In the current Online Learning Environment this Submission combined with the first tutorial
submission counts instead of a final exam Details Write your answer to each of the tutorial questions specified as being assessed. Plagiarism is a breach of academic integrity and may result in a grade of ZERO and a report of
Academic Misconduct. Your final submission is due between Friday of week 11 and the final cut-off is Friday of week 12, i.e. 19 June at 12 midnight.

Assignment Structure
Standard Assignment Cover Page correctly completed in full.
Heading: Second Tutorial Submission – Answers to Tutorial Questions of Weeks 7,8,9,10,11 Sub-Headings: Week 7 Tutorial Question 3; Week 8 Tutorial Question 3; Week 9 Tutorial Question 3; Week 10 Tutorial Question 3; Week 11 Tutorial Question 3 Answer each of the specified questions within 200 – 400 words. Each question is worth 5 marks.
Use In-text referencing and provide a References List in Harvard Style, when applicable. Ensure that this is your own work entirely.
Note: Only 1 submission is allowed and is FINAL.

Week 7 – Cisco
Q3. How will the organisational capabilities translate to core competencies that give Cisco a sustainable  competitive advantage in their industry?
Week 8 – Walmart China
Q3. Identify the challenges Walmart need to overcome affecting their implementation of international strategy.
Week 9 – QANTAS
Q3. What are the advantages and disadvantages to Qantas’s international cooperative alliances?
Week 10 – Procter and Gamble (P&G)
Q3. Describe how effective corporate governance seeks to ensure ethical decision making by a firm’s top-level managers.
Week 11 – Coca Cola Amatil
Q3. Identify the key stakeholder groups and their specific expectations of the organisation with reference to corporate social responsibility (CSR) and describe how CCA strives to improve their social impact.