This is a guideline for Business of E-Tourism.
The assignment is divided in 2 main Learning Outcomes:
1. Critically analyse the role of ICT' s for strategic development of tourism businesses.
2. Critically assess the electronic presence of existing businesses in a changing tourism context.
SO, for this module we have to choose a international tourism company and critically analyse their online presence in terms of: e-distribution of products and services; their technology innovation, future technology applications; about their social media; web design.
The assignment content is 3000 word.
Introduction: About what we will talk?
Short intro in E-Tourism!!
Search Engine Optimisation: How far is the company?
Progress of them!
Where are ranked?
What they are doing: good or wrong?
E-marketing, E-plan, Framework, Situation Analysis,
Where is the company now, what they have on the market, What they offer in
terms with online presence.
Website of choosen organisation: Content
Content Quality
Design
How to increase the presence and how can be expanded?
Critically analyse of Framework: we need 2 framework…
Strategies: Strategies Management for improving their online presence
Problems
Conclusion
Recommendation……
