Subject Name: Innovation and Creativity in Business Analytics
Assessment Type: Individual report
Word Count: 1,000 Words (+/-10%)
Your Task
- This assessment is to be done individually
- Students are to write a 1000-word report in response to the UX, CX and Ethical Innovation case study provided and submit it as a Microsoft word file via the TurnItIn portal
- You will receive marks for content, appropriate structure and referencing.
Assessment Description
In this assessment, you will be writing an individual report that encourages you to be creative with business analytics, whilst also developing a response to the UX, CX and Ethical innovation case study that you have selected.
Background:
In this assessment, you will be developing a response through application of the analytics concepts covered in weeks 10 & 11.
To do so, you will need to demonstrate:
- How Design Thinking principles were applied in the development of your proposed innovation
- Application of UX and CX principles during the development process
- Acknowledgement and management of legal and ethical issues in the creation of your innovation.
- Alignment to the customer journey for your nominated personas.
- Utilisation of analytics tools.
Assessment Instructions
Select a case study brief from either Appendix A or Appendix B or a similar one of your own (select only one)
Apply UX and CX Design Thinking principles in delivering an analytics-based solution to this brief, taking into consideration UX, CX and ethical issues in developing this innovation.
Broad UX and CX steps are likely to include:
- DISCOVER & DEFINE
• Problem statement
• Defining your target audience
• Creating Personas outcomes
• User journey mapping - DESIGN
• Lo-fi vs Hi-fi design
• Wireframes & prototypes - TEST + ITERATE
• How to capitalise on failure in rapid prototyping and fast loop iterations
In evaluating your proposed innovation from a UX and CX perspective,
– How feasible is the solution for implementation?
– How well does the solution meet the needs of the end-user
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.
