MMK266 Consumer Behaviour: T1 2023

Overview

This assignment continuous the story of the two organizations you had selected in the first assignment (preliminary work) and uses the basis of the second assignment (research paper 1).  

In this third assignment (research paper 2) you now need to address how these two organizations can improve business operations by changing their communication systems and network elements and by adopting new network technologies and/or improvements to management thereof.  

Background

Continuing on your previous work, you are now required to determine what is needed to support the two organizations with a competitive advantage. You have gained a good understanding of these organizations through these previous assignments, where you used your assumptions to create a whole picture of the current communication systems and network elements. This will have to be tailored to the type of the organization, their overall history (taking both previous assignments into consideration).

Consider that you may have been employed as a management consultant to advise the organization on the most cost-effective and most suitable recommendation addressing the organization’s particular needs.  You need to determine how each of these organizations can adapt to improve the existing communication systems and network elements to build on top of the existing ones.

This requires you to find a balance that provides a workable custom solution.  Rather than taking the best of everything, financial costs and the impact of the changes to the organization will need to be considered and justified.  It would be acceptable to phase certain changes to find the most suitable solution.

It is vitally important to have a good understanding of how the organization’s services are delivered and how the different components connect to provide these services.  This is fundamental for selecting a solution.

For example, considering the application layer firewalls require the whole domain of knowledge to be able to make an appropriate decision. The application layer provides information on the type of services this can be used on, and things that may be affected by its implementation, such as the likelihood of bottleneck in processing. The application layer also provides information about the appropriate network structure and the separations that need to be in place to make it an effective solution. This in turn then requires determining if the current infrastructure and services have the right design to allow the implementation.  It also requires determining if employees have the necessary skills. It questions its suitability for the business needs and connections with external partners.  Any changes in the IT infrastructure will most likely have some ripple effect on how services are utilized and delivered, internally and externally, to the organization.

When considering these technologies it is easy to arrive at a conclusion that one type of solution is better than another.  However, the technologies must be integrated within the existing network, and therefore it is necessary to determine which new technologies are appropriate for the organization.

Clarify how the organization and its partners use the current services and structure to determine a feasible level of adoption of technologies that are to be integrated into these existing networks. This needs to be achieved with the least amount of conversion or rebuilding to provide the predicted benefits.  It also requires keeping in mind that in the industry time is money, and to get approval for these changes, costs need to be kept reasonable. It is also important to keep in mind that the costs include not only the new technologies but also the cost of rebuilding or converting the existing network and training.  When you reflect on your recommendations to the management of these organizations, you need to consider if all of this is really feasible to implement.  Your recommendations must be something that the organization can adopt to enhance its current communication systems and network elements.  Your design will need to ensure that it does not only bring the organization to a more up-to-date state but places the organization in a position of further expansion and upgrade.

Therefore, you need to consider what information is needed to make appropriate decisions of information needs.  This should be geared toward understanding the issues. Anything that is not directly related to the question or strengthens the argument or aids the understanding of issues is hindering the objective of this paper.  You need to be very focused and selective on the information you provide and how you present it. The word limit is aimed at ensuring that you do.  Be succinct, use in-text citing to back up your suggestions and view so that you are able to argue your suggestions for the new technologies. Organizations are very critical of the potential gains that costly changes will bring to them, and the better you can argue and backup through citing, the more convincing you will be.