BUS707 Managing Across Global Cultures

Assessment Tasks

Assessment task 2

Identify a media article that you will analyse. It should report on
- a difficult international business situation
- involving cross-cultural management issues
- that has arisen in the past twelve months
This task will demonstrate your ability to apply your cultural intelligence skills to a problematic ‘real life’ international business situation

Choosing an appropriate article

Choose a newspaper or online article between 350 and 1,000 words and less than twelve months old as the basis of your essay
It should be reporting actual international business activities or events and not a commentary or academic critique.

Choosing an appropriate article

Ensure it is less than twelve months old
Ensure it relates to cross-cultural management issues.
Avoid editorials or columns.
You can search for articles in the LibGuide you used for task 1 (see last slides here)
Keep in mind that you are required to analyse the article with respect to theory, so choose one that will give you scope to do that

Suggested structure

Introduction (half a page)

Article synopsis (half a page)

Analysis (most of paper)

Conclusion and recommendations (if any)

Reference list (not included in word count)

Attached newspaper article (not included in word count)

No hard copy is needed – submit via Safeassign only

More detail on suggested structure

Begin with a brief review of the case, identifying the key participants and events that have unfolded.
Provide an analysis of the case
- to identify the cross-cultural management issues that have arisen in the case and
- to determine which cross-cultural issue has proved most difficult for management.
Include an in-depth academic literature review of cross-cultural theory and international business theory relevant to the key cross-cultural management issue identified in the case.
Conclude with recommendations for management to redress the cross-cultural management issues and how these issues might be avoided or better managed in the future.
Please provide a copy of the newspaper article.

More detail on suggested structure