Entrepreneurship and Marketing

Length: 1500 words (excluding references )

Task: Students should write a 1500 word essay on the following topic:

Sociology analyses the social determinants of health and utilises a number of concepts and theories in order to  understand health and illness. Draw on two sociological theories to explain the social determinants of health and discuss how this differs from the medical model.

Preparation: Students should read widely prior to completing the essay.

This includes all required readings but should move beyond these to include some other sources.

Typically a good strategy is to use the set readings to cover the key sociological concepts and ideas and then if you are using an example issue (e.g. eating disorders or the effects of alcohol) do some further reading so that you have evidence relating to your chosen example.

Presentation: See details in Unit Outline and Lecture PowerPoint week 4

Assessment Criteria:

The essay will be assessed against the following criteria:

1. Demonstrated understanding and application of appropriate sociological theories, concepts and perspectives
2. Critical reflection on the key ideas and concepts
3. Evidence of wide reading
4. Essay reads well and is clear and concise
5. Adherence to academic conventions of essay writing (e.g.  APA referencing ; writing style)