18LLP123 – Digital Technologies For Market Analysis
Introduction Market research is a core process for the business irrespective of the stage or scope of the business being managed (Brynjolfsson and Kahin 2002). This has been further assessed by Tilson, Lyytinen and Sørensen (2010) who indicates that market research is the process of understanding the market trends to ensure that the products and … Continue reading 18LLP123 – Digital Technologies For Market Analysis
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